-High-key lighting results in brightly its subjects with more fill light and softer shadows.
Why It Is Used.
-It is often used in commercials for good and beauty products.The brightly lit scenes often suggest an upbeat mood and positive messages.
How It Is Achieved.
-Use a large light source for soft shadows.Large softboxes or diffusers are effective for brightly lighting a scene without adding harsh shadows to your subject.
Creating The Look.
-Try placing your light sources 30 degress or so out from the camera.
-This angle,combined with a well-lit fill and background lights,will give your subject dimension without creating harsh shadows.
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